2024 Ford Mustang Prices Revealed: Dark Horse Near $60k

The EcoBoost model has a starting price of $32,515, while the GT model starts at $43,090. The top-of-the-line 500-horsepower model starts at $59,565.

Updated: September 27, 2023  // 

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For those seeking the pinnacle of Mustang excellence, the Dark Horse trim beckons. Priced at $59,565, the Dark Horse boasts a robust 500-hp Coyote V-8, a Tremec 6-speed manual, and comes equipped with MagneRide Damping as standard. While the price tag may seem steep, a comparison with the 2022 Mach One reveals a marginal difference of $1,600. Importantly, only $200 of this increase is attributed to the delivery charge, aligning with the rest of the Mustang lineup. In the grand scheme of the 2024 Mustang lineup, the Dark Horse emerges as a steal.

2024 Ford Mustang Starting Prices

EcoBoost Fastback: $0

EcoBoost Premium Fastback: $0

EcoBoost Premium Convertible: $0

GT Fastback: $0

GT Premium Fastback: $0

GT Premium Convertible: $0

Dark Horse Fastback: $0

Note: The above chart is the starting price as compared to $100,000

Here is the pricing breakdown for all Mustang models:

  • EcoBoost Fastback: $32,515
  • EcoBoost Premium Fastback: $38,040
  • EcoBoost Premium Convertible: $43,540
  • GT Fastback: $47,610
  • GT Premium Fastback: $43,090
  • Dark Horse Edition Fastback: $59,565.

Rise in Base Mustang Prices

The first shocker comes in the form of an overall price increase for the 2024 Mustang lineup. The base model, particularly the EcoBoost, sees a significant uptick in its price tag. Brace yourself as we dissect the reasons behind this price surge.

EcoBoost Economics

A notable revelation in the 2024 lineup is the shift in pricing dynamics, especially for the EcoBoost models. The base Mustang EcoBoost Convertible bids farewell in the 2024 model, and the EcoBoost Fastback steps into the limelight with a price tag that has inflated by $3,370, reaching $32,515. The Premium versions of the Fastback, the gateway to the Convertible experience, have not been spared either, soaring by $3,850. The premium experience, now at $38,040 for the hardtop version, integrates a 13.2-inch infotainment display with a 12.4-inch instrument cluster. The Convertible, adorned with an active anti-theft center console, commands $43,540. Amidst the price surge, there's a silver lining — the EcoBoost packs more punch at 315 hp and 350 lb-ft of torque, albeit exclusively with the 10-speed automatic transmission.

Mustang GT Glory

For those seeking optimal value in the 2024 Mustang lineup, the GT beckons. Priced at $43,090, a $3,350 increase from the previous year, the GT promises a power boost, now flaunting 480 hp and 415 lb-ft of torque. More than just numbers, the GT is the sole gateway to a manual transmission in the new Mustang, complete with a rev-matching feature. Unique to this trim, the high-gloss black-painted grille adds a touch of sophistication. The GT Premium Fastback and Convertible, starting at $47,610 and $53,110 respectively, offer a heated flat-bottom steering wheel. Surprisingly, the 2024 Premium models carry only a $2,850 premium over their 2023 counterparts. An optional active exhaust system further enhances the 5.0-liter V-8's output by 6 hp and 3 lb-ft of torque, a melody for driving enthusiasts.

The Dark Horse Dilemma

Topping the Mustang hierarchy is the formidable Dark Horse, boasting a 500-hp Coyote V-8. Priced at $59,565, this powerhouse comes with a Tremec 6-speed manual and standard MagneRide Damping. While the label of the ultimate 5.0 Mustang demands a premium, a mere $1,600 separates it from the 2022 Mach One. Crucially, only $200 of this difference can be attributed to the destination charge, aligning with the rest of the Mustang lineup. In comparison, this presents a steal in the 2024 Mustang landscape.

It is common to observe a rise in price when transitioning between Ford Mustang generations. However, this MSRP increase comes with enhanced standard equipment and engine and chassis upgrades.

The 10-speed automatic gearbox, formerly available, is now standard on the 315-hp EcoBoost variant.

The V-8 Mustangs are the only ones that offer a six-speed manual transmission, so please "Save the Manuals".

In the ever-evolving landscape of automotive excellence, every dollar spent should translate into enhanced performance, advanced features, and an overall superior driving experience. As the 2024 Ford Mustang takes center stage, it demands a careful consideration of your priorities and budget.

While the price surge may be a bitter pill to swallow, the enhancements in performance, technology, and overall driving dynamics are undeniable. As you navigate the maze of trim levels and pricing structures, remember that sometimes, spending a bit more upfront can result in significant savings and a more fulfilling driving experience down the road.

About The Writer

Devin Joy

Devin's love of cars came from his father and mother over 35 years ago. They always told stories of their old cars and the adventures they had in them were so amazing he dove headfirst into the car world, and never looked back.

Disclaimer: The writers of this article may have used artificial intelligence to help them with some of the material. It should not be a replacement for professional help.

Sources:

  1. All-New 2024 Ford Mustang® | Engines, Horsepower, Speed, Photos & More | Ford.com. (n.d.). Ford Motor Company. https://www.ford.com/cars/mustang/2024/
  2. The 2024 Ford Mustang Starts at $32,515, Dark Horse Costs $59,565. (2023, February 28). Road & Track. https://www.roadandtrack.com/news/a43118618/2024-ford-mustang-pricing/
  3. 2024 Ford Mustang Prices Are Up, and the Dark Horse Is Nearly $60K. (2023, February 28). Car And Driver. https://www.caranddriver.com/news/a43120658/2024-ford-mustang-price/